Google has updated its AI image recognition tool, Google Lens, to assist users in making informed shopping decisions in physical stores. Users in the USA, both on Android and iOS, can use this feature by taking a photo of a product with the Google app while shopping. Google Lens then provides detailed product information, customer reviews, price comparisons, and similar products available in the same store.
This shopping assistance is powered by Google Gemini and the Google Shopping Graph, which lists over 45 billion products. Participating stores include Macy’s, Target, and Walmart, which share product and inventory data with Google. Initially, the feature is available for cosmetics, electronics, and toys.
According to Lilian Rincon, head of the Consumer Shopping Product department, nearly 20 billion searches are conducted monthly via Google Lens, with 20% related to shopping. The new feature helps users make informed purchasing decisions. A Google blog post notes that 72% of Americans use their smartphones while shopping. Over half have left a store empty-handed due to uncertainty. This new shopping tool aims to reduce such uncertainties.
However, users need to share their exact location for the feature to work. The app uses this data to determine which store the user is in. In the coming months, the feature will be introduced in more countries. Google Maps will also receive a shopping feature. Soon, users can search for products using the map service. For example, someone looking for a festive sweater will be able to find nearby stores with suitable products.
The integration of Google Lens and Google Maps into the shopping experience highlights the growing importance of technology in retail. By providing detailed information and comparisons, Google aims to enhance the shopping experience and help consumers make better decisions. This could lead to more efficient shopping trips and increased satisfaction for both customers and retailers.
The requirement for precise location sharing raises privacy considerations, but it also allows for a personalized shopping experience. As this feature expands to other countries, it will be interesting to see how it adapts to different markets and consumer behaviors.
Google Lens’s ability to provide real-time information and suggestions is a step forward in integrating AI into everyday activities. As technology continues to evolve, tools like these could become essential for modern shopping, offering convenience and confidence in purchasing decisions.