Challenges and Potential of AI PCs in the Modern Market

Generative artificial intelligence is believed to make digital office work more efficient and save time. However, a study by Intel suggests there are still challenges. The survey found that users of new AI PCs, which have a Neural Processing Unit (NPU), spent more time on computer tasks than those using regular PCs or laptops. Intel called this a “worrying statistic.”

There is potential for time savings with AI, especially for routine tasks on the computer. According to Intel, users spend an average of 15 hours per week on tasks like sorting emails. So why aren’t AI PCs helping? One possible reason is that many AI users spend a lot of time figuring out how to communicate with AI chatbots to get the desired results.

This indicates a need for more education. Companies offering AI-based products should provide more information on implementation and use, so the potential of artificial intelligence can be fully realized. Intel did not provide specific numbers on how much slower users experimenting with AI are compared to those using conventional PCs.

The study surveyed 6000 people in Germany, France, and the UK, without distinguishing between private and professional PC use.

AI PCs are essentially Windows laptops with integrated AI hardware and support for AI functions throughout the operating system. Microsoft labels these as “Copilot Plus PCs.” Recently, CPU manufacturers introduced processors like the Windows-on-ARM chip Qualcomm Snapdragon X Elite, Intel Core Ultra 200V “Lunar Lake,” and AMD Ryzen AI 300 “Strix Point” to capitalize on the AI boom.

However, these did not provide the expected boost to the stagnating PC market. According to market researchers from IDC, suitable applications are still missing, so many customers do not see the advantage of these premium AI PCs and prefer to wait. A demand increase is expected closer to October 14, 2025, when support for Windows 10 ends, requiring incompatible old Windows PCs to be replaced or run alternative systems.

The Intel study also shows that the concept of AI PCs has not yet reached users. 86% of consumers have never heard of or used an AI PC. However, 41% could consider an AI PC for their next upgrade. In Germany, 28% of respondents were somewhat familiar with the term AI PC.