Google has released a standalone app for Gemini AI assistant features on the iPhone, directly competing with apps like ChatGPT from OpenAI or Claude from Anthropic. The app is simply called Google Gemini and is marketed as “Your AI Assistant from Google.” Previously, Gemini features were available on iOS, but users had to access them through the official Google app, which includes various other features like Google Search. Microsoft already offers a standalone Copilot app, while Meta integrates its Meta AI into apps like WhatsApp, Instagram, and Facebook Messenger.
Google Gemini also introduces a new Live Mode that integrates natural language dialogues with relatively fast response times. It includes Google’s image generator and the ability to integrate other Google apps, such as Maps, YouTube, or Gmail. Google offers a range of voices for Gemini, which users can select in advance. Additionally, there is an image recognition feature similar to Google Lens: users can photograph a building and ask for more information.
Google emphasizes the integrated learning functions. “With Gemini, you can learn smarter and explore topics through interactive graphics and practical examples. You gain access to expert knowledge and tailored information on any topic.” The internet company also promises that users will be able to trace results through integrated links and sources, although only a few users are likely to verify them.
Google Gemini is initially free to use. However, those who want advanced features with Gemini Advanced need to subscribe. After a one-month free trial, it costs 22 euros per month. Existing subscriptions can be accessed through the Google account.
The languages supported by Gemini Live are listed by Google in a support document. Languages like German, French, or Spanish, as well as Norwegian and various other languages from the global south, are available. Users can use a maximum of two languages simultaneously.
Google’s move to introduce a standalone app for its AI assistant on iOS highlights the growing competition in the AI space. As more companies develop AI-driven tools and applications, users have a wide range of options to choose from. Each company is trying to differentiate its offering by integrating unique features and ensuring seamless compatibility with other apps and services.
The introduction of features like Live Mode and image recognition in Google Gemini demonstrates Google’s commitment to enhancing user interaction with AI. These features aim to make interactions more fluid and intuitive, allowing users to perform tasks more efficiently. By integrating with other Google services, Gemini offers a more comprehensive experience, enabling users to access information and perform actions across multiple platforms.
While the basic version of Google Gemini is free, the introduction of a subscription model for advanced features reflects a broader trend in the tech industry. Many companies are adopting subscription-based models to monetize their services, providing users with additional functionalities and benefits in exchange for a monthly fee. This approach allows companies to continue developing and improving their products while generating a steady revenue stream.
In conclusion, the launch of Google Gemini as a standalone app on iOS is a strategic move to capture a larger share of the AI assistant market. By offering a range of features and integrating with other Google services, the app aims to provide users with a versatile and powerful tool for various tasks. As AI technology continues to evolve, it will be interesting to see how Google and other companies adapt their offerings to meet the changing needs and preferences of users.