The Heise Group has been successfully using generative AI in their daily work for two years. In a webinar on December 10 at 4 PM, experts will provide exclusive insights into how AI technologies, especially Large Language Models (LLMs), are used in practice. In 2024 alone, more than two person-years have been freed up by using text AI.
Through specific use cases, the presenters will demonstrate how generative AI at Heise supports the creation of summaries, newsletters, social media posts, SEO texts, guides, website texts, and more. Live demos will show how the AI systems work and the results that can be achieved.
The webinar will also provide insights into measuring AI use at Heise. Using meaningful metrics, it will be explained how the success of AI projects is evaluated and what conclusions can be drawn for the future. The experts will also look to the future and give an outlook on planned AI projects of the Heise Group for 2025 and beyond.
The webinar is aimed at anyone who wants to use AI productively in their company beyond experiments. It offers practical guidance and a current, clear view of the possibilities and limitations of generative AI. No special prior knowledge is required for participation.
Generative AI has transformed the way Heise Group approaches content creation. By automating routine tasks, employees have more time to focus on creative and strategic work. For instance, AI tools can quickly generate initial drafts for articles or social media posts, which can then be refined by human editors. This not only speeds up the content creation process but also ensures consistency and quality across different platforms.
The integration of AI into the workflow has also enhanced the ability to personalize content. By analyzing user data, AI can tailor content to meet the specific interests and needs of different audience segments. This personalized approach has led to higher engagement rates and improved user satisfaction.
Moreover, AI’s ability to process and analyze large volumes of data has been instrumental in optimizing search engine optimization (SEO) strategies. By identifying trending topics and relevant keywords, AI helps in crafting content that is more likely to rank higher in search engine results, driving more traffic to the website.
Looking ahead, the Heise Group plans to explore new AI applications, such as voice recognition and natural language processing, to further enhance their content delivery and user interaction. The goal is to create an even more seamless and interactive experience for their audience.
In conclusion, the use of generative AI at Heise Group has proven to be a valuable asset, enabling the company to streamline operations, enhance content quality, and engage more effectively with their audience. As AI technology continues to evolve, the potential for further innovation and improvement remains vast.