AI shopping assistant

Rufus: Amazon’s Beta AI Shopping Assistant Faces Challenges

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The beta version of Rufus was released in the USA in February 2024 and has been available in Germany since November. Rufus is an Amazon assistant designed to help users with product comparison and selection. However, Rufus quickly reaches its limits as a consultant. According to Amazon, this “AI-based shopping assistant” is trained using the … Read more

Amazon Introduces AI Shopping Assistant “Rufus” in Germany and Austria

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Amazon’s AI Shopping Assistant Amazon’s AI Shopping Assistant Amazon has introduced a new AI-based shopping assistant for its customers in Germany and Austria. This assistant is designed to help answer questions about products offered on the platform. The assistant, named “Rufus,” was initially available only to selected test customers in a beta version. Now, it … Read more