TikTok’s AI Suite Symphony is expanding with a new video tool. The Symphony Creative Studio will allow users to generate and edit videos. Features include translations, synchronization, content mixing, and avatar usage. The primary target audience is advertisers. Users can create videos with minimal effort. Advertisers can transform product information or URLs into videos, use digital avatars for voiceovers, and localize existing videos into new languages using translation and synchronization features. German is one of the languages supported. This makes it easier and faster to promote products with videos on the social network. However, more advertising won’t necessarily appear for those watching TikTok videos, as the frequency is not dependent on how videos are created. The quality of these videos can vary. This development might impact creators and influencers, potentially reducing their assignments.
On TikTok, ‘advertisers’ also refers to creators. They can access the tool for free if they have business accounts. How they can use it to promote products is determined by their contracts with brands. Daily AI videos can serve as idea generators. To create a video from scratch, one only needs to input some product information or a URL. The AI then generates a selection of suitable videos based on the platform’s most successful content. TikTok states the AI was trained using videos from content creators. Videos, images, sounds, and avatars in the generated content are licensed. These videos can be further edited and are marked as AI-generated.
Avatars used in the videos can be from real people available as stock avatars or freely generated ones. The avatars can speak different languages. The AI Suite allows synchronization of all videos by cloning the speaker’s voice or selecting an artificial voice. This aims to reach a wider audience. In the video editor, users can further edit videos by adding stickers, music, and effects, or combining videos. Users can have daily videos generated to match their brand, based on previous videos and past behavior.
To use the Symphony Creative Suite, one must be a business user. To view the videos, one simply needs to watch TikTok videos for a sufficient amount of time.